I, Robert L. Mason, RLMDEAF blogger, herby challenge you, Jamie Berke to relinquish (cancel/give up) your Alexander Graham Bell Association (AgBAD) membership as a shining example to your DeafRead readership along with your own blogs, "About: Deafness" and "Berke Outspoken".
You often said to me and others that you found American Sign Language (ASL) to be incredibly beautiful and unique. You always wanted to be memersized with the usage of American Sign Language (ASL) to more advanced level. What happened?
Unforunately, the Alexander Graham Bell Association (AgBAD) chose to undercut the existence of visibly eloquent and majestic language, American Sign Language (ASL) within the Pespi television commerical for the Super Bowl 2008 bonzana ads.
What give the AgBAD organization such right to dictate the viewing options of Americans from making up their own minds to appreciate the Pespi's Super Bowl 2008 commerical ad with the use of American Sign Language (ASL)? The AgBAD organization ought not to interfere the commerical entity from paying respect to the linguistic minority usage in the United States like the American Sign Language.
The Pepsi Cola, Inc. always supported the progressive causes and involved in untapped niche market in its company history. Pepsi Cola Inc., reached out to the disfranchised African American customers in the late 1940s. The Pepsi Cola came up with all-black adveristment and portrayed African-Americans in a positive light. One Pespi ad with the young African American kid in the 1940s was the future Secretary of Commerce, Ron Brown. Other Pepsi ads featured 20 prominent African Americans from the Nobel Peace Prize winner, Ralph Bunche and photographer Gordon Parks. Pepsi also was well-known for its marketing innovation within the marketing circle.
The Pepsi Co also showed the Coca Cola Company's reptuation for its reclutance of hiring African Americans in the pre-civil rights period. Pepsi exposed the systematic racism and Jim Crow laws as a selling point to boost its company sales of carbonated drink. How brillant!
Of course, Pepsi Co. dealt with the heat from the white America about extending its company resources and marketing strategy to the African American community. Pepsi Co. stood up to the critics of its day. Pespi's gutsy move got paid off with the product sales over the Coca Cola Company later in years.
Pespi Cola Inc. also is known for not really protecting the marketing shares of its flagship brands anyway. Pespi could withstand the organized boycotts or threats so far. The majority of Americans will see the AgBAD organization in a bad light for attempting to censor or imitidate the multi-national corporation into submissive role.
The AgBAD organization have done was the assault on the use of language choice and free market option within its selfish objection to the Pespi Co's use of culturally deaf individuals and American Sign Language (ASL). The Pespi Co. marketing team just got an idea from the EnAble, an employee network with its mission of promoting more inclusive environment for people with disabilities.
The Deaf American community of the early 21th Century is in the struggle to retain linguistic and cultural intergity in an assimilating society within the use of American Sign Language as its own language choice and preference.
One thing that you could do something is to resign from the AgBAD organization as a member to show your own personal disgust with the AgBAD leadership under Alexander T. Graham. The AgBAD organization will be seen as an agent of linguicism if they do not issue the formal apology in timely manner.
Or you are like the people, who do nothing about ethnic and cultural and linguistic persecution throughout the humankind history. The issue about your AgBAD membership fall on your shoulders now. Please issue the videocast of tearing up your AgBAD membership and urge other AgBAD members to denounce the Alexander Graham Bell Association (AgBAD) for inflicting the linguistic genocide upon Americans and the global viewers. Thanks!
Robert L. Mason (RLM)
SOURCE: Pespi- Wikipedia, the Free Encyclopedia